About us
WHO WE ARE
At Stoney Creek Advisors, we are more than financial planners. We are fiduciaries, educators, and stewards of your financial future. Guided by trust, honesty, and sincerity, we believe every client deserves peace of mind and the confidence that comes from truly understanding their financial plan.
OUR MISSION
We guide clients toward financial clarity, confidence, and lasting security by combining disciplined risk management with personalized retirement income strategies. Our passion is helping you retire on your terms—knowing you can live the life you’ve worked hard for without uncertainty or stress.
OUR DIFFERENCE
We don’t ask you to blindly trust us—we give you the knowledge and tools to make educated decisions. By simplifying complex financial concepts, identifying potential risks, and creating tailored strategies, we empower you to take ownership of your future while knowing you have an experienced team by your side.
WHO WE SERVE
We specialize in helping individuals and families—often within five years of retirement—who may have never worked with an advisor before. Whether you’re looking to protect what you’ve built, generate reliable income, or simply gain clarity, our team is here to help you plan with confidence.
Meet our team
William A. Waggoner II
Partner/Chief Compliance Officer
Bill has over 30 years’ experience in the financial services industry as a branch manager, compliance officer, and financial advisor. He specializes in retirement planning, estate preservation, and long-term care planning. Bill grew up in Michigan, and after high school, he moved to Arizona, where he earned his undergraduate degree from the University of Arizona. Afterward, his love of the seasons and water prompted his return to Michigan, and he earned a Master of Science in Finance from Walsh College. He currently lives in Troy. His hobbies include reading, gardening, and spending time at his property near Port Huron. He is getting his Master Gardner certification from Michigan State University. He was an adjunct professor of Economics at Oakland Community College for twenty years and acted as Chairman of the Troy Youth Assistance, where he mentored two young boys. He was also Treasurer of the Troy Rotary and is currently a member of the Rochester Rotary.
Peter Mitroff
Partner
Pete is an independent, fiduciary financial advisor, managing the diverse financial needs of business owners and individuals since 1996. He specializes in advising individuals on financial goal planning from accumulating assets during working years to establishing reliable income streams in retirement. Pete was born, raised, and educated in Michigan, where he and his wife, Amy, are now raising their four children. As a former PGA professional, Pete’s heart is on the golf course, but he also plays an active role within the Rochester community, supporting many organizations, including Salvation Army, American Red Cross, and the Rochester Chamber of Commerce.
Craig Flater
Consultant
Craig has over 20 years of experience in the financial services industry. He has spent his whole life in Michigan and is a proud Michigander. Craig grew up in Rochester and after high school, went to Central Michigan University and graduated with a Bachelor of Science in Finance. After college, he moved to Shelby Twp to raise his family. Here he was active in the community and spent time coaching children’s Basketball, Softball, Baseball, and Football. He currently happily lives back in his hometown of Rochester. A few of Craig’s favorite hobbies are cooking, golf, and travel. Craig has extended experience with reducing taxable income in retirement, as well as with long-term care planning and Preserving Wealth.
Angelo D’Orazio
Consultant
Faith Ferguson
Office Manager
Our process
We believe financial confidence comes from having a clear process. That’s why we guide every client with a simple, step-by-step journey.
DEFINE
We start by understanding your goals, values, and current financial position
CLARITY
We uncover potential gaps, risks, and opportunities in your current plan
SOLVE
We design a personalized, actionable retirement income strategy that aligns with your comfort level
Secure your financial future with confidence
Book a consultation today and take the first step toward clarity, security, and peace of mind.